BARK

As the copywriter for Super Chewer and BarkBox’s Amazon Essentials line, I wrote hundreds of paid social ads across all BARK brands. We iterated our Facebook and Instagram ads weekly, always producing new creative to serve both promotional and integrated evergreen campaigns across social, Email, Google Search/Display Network, Direct Mail, Physical Gifting, and Affiliate Banners (plus I edited Influencer and Partnership posts).

(Here, Here 2, Here 3, and Here 4 are a few organic social examples. I was very lucky to work with the talented motion designer Will Herring.)

I’ve written TV Commercials:

(More recent and less recent.)

I worked on BarkBox’s National Dog Day campaign, live-writing songs of praise for dogs. We then had the NYC Gay Men’s choir sing these songs:

• Pumbaa

• Nova

• Coco and Cici

We also wrote poems, both heartfelt and clever.

I’ve written at least 100 marketing emails for all of BARK’s brands, including Cart Abandon-style projects, and our “Add-to-Box” program, where a simple cart fix I suggested tripled revenue from the previous year.

(Some marketing email headers I’ve liked in last year are Here, Here 2, Here 3, and Here 4)

For Amazon, I write both landing page copy and product copy, like assembly instructions or packaging.

In addition to all this, my copyediting background allowed me to serve as BARK’s sole proofreader, making sure your dog’s treats never contain typos (in addition to wheat, soy, or corn!)