Health and Healthcare Work

Roman / Ro Mind

I was the sole copywriter for the Ro Mind vertical, helping expand access and smash stigma surrounding mental healthcare. I also worked with Roman teams on integrated campaigns, social media, and physical product inserts for Roman’s Men’s Health products.

Noom

I sat on a team that was in the top five in Facebook and Instagram ad spend for multiple years — we tested ads and landing pages and product initiatives at a breakneck pace, building Noom’s brand out of the remarkable volume of consumer information that comes with 8 to 12 ad tests per week. I also was in charge of multichannel ad copy, from radio reads to writing TV and YouTube spots.

INVITAE

I helped edit and contextualize white papers for genetic testing company Invitae. I also wrote blog posts, helping explain complicated complicated genetic-testing concepts to a lay audience.